Quantitative data collection methods are much more structured; they include various forms of surveys — online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations. This would be a quantitative fact. If you then landed on the ground and interviewed some motorbike riders about their thoughts on truck drivers, the notes or recording of those interviews would be qualitative data.
They often blur, and you can represent the same data set in both ways. In its raw form, this would be considered qualitative data. By doing this, you would have turned some unstructured qualitative data into a structured, countable insight. In user research, quantitative data tells you what users did, and qualitative data helps you learn why they did it.
Qualitative research generally focuses more on the human angle — what are people thinking and feeling? In your research, consider using both qualitative and quantitative methods together to be better equipped to solve the problem at hand.
Check out our other research guides or learn more about how Dovetail can help you with customer feedback and user research analysis.
Differences in the data In terms of the actual data, here are some of the key differences: Qualitative data is not countable. You can turn qualitative data into structured quantitative data through analysis methods like coding. The sample size is typically small, and respondents are selected to fulfil a given quota. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.
It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys — online surveys, paper surveys , mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Snap has many robust features that will help your organization effectively gather and analyze quantitative data. While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: Procedures, designs, concepts, purposes and uses emanate from there. Example on qualitative research referring to quality where problems are answered without generally focusing on quantity, are descriptions in words coming form interviews, discussions or observations.
However when words are translated to quantity in order to describe or to generalize, then the research is now called quantitatitive research. The bottom lines are the questions: Many thanks for giving me clear understanding around the differences between the qualitative and quantative research. Thanks a millions time.
I was struggling to get an idea of how to approach the definitions. In fact I was even hesitating to answer the questions confidently. Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful. Thank you for making me to understand the difference between qualitative Research and quantitative research. Thanks a lot for the insightful distinction between Qualitative and Quantitative research.
However, the differences as you enumerated did not factor in the advantages and disadvantages of both research tools. My special thanks goes to Camilo Tabinas for suggesting that the difference between quantitative and qualitative research method stems from the roots of quantity and quality.
Quantitative approach stems from the ontological view that objective reality exist independently of human perception Slevitch, Qualitative and quantitative methodologies compared: Ontological and Epistemological Perspectives.
So what is the difference between Qualitative Research and Quantitative Research? Qualitative Research It is used to gain an understanding of underlying reasons, opinions, and motivations.
The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds: Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel.
Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes. In summary, the qualitative and quantitative approaches to research allow a different perspective of situations or phenomena. These two main approaches to research are highly informative, especially if used in combination.
Qualitative research. Qualitative (‘qual’) research is often used for exploring. It helps researchers gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. However, qualitative research is the method used when you want to understand why something happens. Approaching the Research Project. The main difference between qualitative and quantitative research methods is the approach. With qualitative research methods, you’re starting with a specific observation before moving to a more generalized one.