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Customer satisfaction is so important because without a high degree of it, profits can be lower and harder to generate. Statistics have shown that a business with high customer satisfaction is likely to generate up to 18 times more revenue than a company with a very low customer satisfaction rate.
Importance of Customer Satisfaction. Teams that measure customer satisfaction can easily calculate the expected risk of unhappy customers. By putting a number to the importance of customer satisfaction, you can have more meaningful conversations with your boss and company about investing in your team. Commit the entire team to .
If customer satisfaction is the goal, then constant feedback is the best way to improve over time. You need to measure customer satisfaction in order to improve it. There are a few ways to measure customer satisfaction, but the most common and effective ways are to simply ask your customer. Irrespective of what business you are in, understanding why customer satisfaction is important is of great significance, as unsatisfied customers can spell doom for your business in the long term.
Customer satisfaction surveys are used by small business owners to gauge how the company is perceived by the patrons they service. Organizing a survey is the first step in assessing customer reaction to your products or services. Measuring customer satisfaction may not feel like the most important thing on your big to-do list. After all, you have things like revenue numbers, web analytics, and a host of KPIs that tell you how your business is doing.